Making use of Reviews in Marketing Campaigns
Reviews have become an integral part of online marketing tools.Presently, potential customers check the credibility of items and services before making purchases. Potential buyers do the product verification by looking at what other consumers have to say about the product. Most commonly viewed reviews are Google reviews though there are other types of reviews. Clients regard highly the opinions of other clients concerning a business. Whatever the company says about itself and its products or services is considered marketing that can only be confirmed by an outsider’s testimonial. Ratings and reviews, therefore, have a great influence on consumer’s decision making. It would thus be important for businesses to find a way of having their satisfied customers share their experiences on their websites. Positive testimonials will boost the sales of a company.
Negative reviews can be controlled by most plug-ins which allows one to approve the reviews that show up on the website. This features are however, not applicable when using review sites such as Yelp and other websites like Amazon. Sometimes you might not agree with the reviews that you get but they could be eye openers to some oversights that need to be dealt with. Responding to negative feedback in a manner that shows concern can help negate the effect of the review. It is good business practice to commend clients that give you good reviews.
The Millennials and today’s generation people have a short concentration span and will only skim over a website in search of relevant information. A good review can be eye catching to a reader on your website and will probably win them over as they indulge in knowing more. Also using reviews from big sites gives a company bargaining power when pitching for sales from potential buyers. Some small enterprises like Go-Forth Pest Control in Wilmington,NCare already making sales with this trick.
One need not pay any amount when using Google reviews unless they choose to use Word press plug-ins to ease featuring Google reviews. Most applications have built in options that don’t require one to buy plug-ins. Google places reviews is one of such plug-in offered through Google. Google places reviews displays three reviews at ago. To suit the theme and website design, the review panel can be modified from the configuration settings.
Yelp is another popular review platform for industries.Reviews from Yelp are credible since it has a filter that only allows reviews from customers. Yelp widget pro is an additional feature that clients get upon subscribing to WordPress. Facebook is also a social review site whose contents can be embedded to a website.
Types of reviews are not limited to the three covered here. Reviews from the aforementioned sites are transferred to the company’s website by use of plug-ins and their review panels can be modified from the websites settings.